While a lipstick try-on feature isn’t exactly groundbreaking - plenty of social media apps offer a similar filter these days - it could lead to more complex AR makeup integrations further down the road. Makeup tutorials are hugely popular on YouTube, so an integration where you can try on the suggested looks yourself makes a ton of sense. Today, the first official campaign to use the “ Beauty Try-On” feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial video. Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app.
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